ONLINE MARKETING FOR CULTURE
COURSE ON ONLINE PRESENCE, COMMUNICATION AND MARKETING FOR CULTURAL ENTITIES
Today, communication is one of the most important tools in culture management, since content is exchanged almost immediately, creating a beehive of attention and focus.
Bring yourself up-to-date and enjoy new technologies! Make them work for you!
Highlight your activity’s value and decide on the image you want to project to others! Get on the most current networks and communicate culture!
Purposes:
- Make it easier for cultural agents to incorporate basic online tools, along with said tools’ new communication methods, into their work.
- Implement mechanisms that encourage three-way relationships between producers, programmers and audiences.
- Discover new ways to form relationships, to collaborate, to participate…that are coming to being on the Internet, and take part in them.
Course duration: 30 hours
Dates: from 23 February to 18 March
Location: Espacio Reflex C/ Egia 24, Donostia
Schedule: Monday, Tuesday and Wednesday from 19:00 to 21:30
Teacher: Antton Sanchez – Kubidetik
Price: 180 €
Format: In-class
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